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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands: A cross-cultural study of South Korea and the USA
- Authors
- Lee, Eunsun; E.; M. Edwards; S.; Youn; S.; Yun; T.
- Issue Date
- 2018
- Citation
- Journal of Marketing Communications, v.24, no.2, pp.103 - 124
- Journal Title
- Journal of Marketing Communications
- Volume
- 24
- Number
- 2
- Start Page
- 103
- End Page
- 124
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Related Researcher
- Lee, Eun Sun
- Advertising & Public Relations (Advertising & Public Relations)