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Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model
- Authors
- Yoon; H.J.; Kim, Yeo-jung; Y.J.
- Issue Date
- 2016
- Citation
- Journal of Promotion Management, v.22, no.1, pp.49 - 70
- Journal Title
- Journal of Promotion Management
- Volume
- 22
- Number
- 1
- Start Page
- 49
- End Page
- 70
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Related Researcher
- Kim, Yeo Jung
- Advertising & Public Relations (Advertising & Public Relations)