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칙센트미하이의 창의성 시스템 모델 관점에서 광고 창의성에 대한 문헌적 고찰
박정선;
이철영
; 유철호
Article
Issue Date
2021
Citation
상품문화디자인학연구, no.66, pp.205 - 222
Publisher
한국상품문화디자인학회
브랜디드 콘텐츠와 일반 동영상 광고의 소비자반응 차이와 감각추구성향의 조절효과에 대한 연구 - 웹드라마형 브랜디드 콘텐츠와 TV광고를 중심으로 -
유철호; 박정선;
이철영
Article
Issue Date
2021
Citation
상품문화디자인학연구, no.64, pp.57 - 69
Publisher
한국상품문화디자인학회
1
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Author
Yi, Chull Young
2
Subject
Ad Attitude
1
Advertising creativity
1
Brand Attitude
1
Branded Content
1
Creativity
1
Csikszentmihalyi
1
Domain
1
Field
1
Sensation-Seeking Tendency
1
The systems model of creativity
1
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Date Issued
2021
2
Type
Article
2
Language
Korean
2
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