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브랜디드 콘텐츠와 일반 동영상 광고의 소비자반응 차이와 감각추구성향의 조절효과에 대한 연구 - 웹드라마형 브랜디드 콘텐츠와 TV광고를 중심으로 -
유철호; 박정선;
이철영
Article
Issue Date
2021
Citation
상품문화디자인학연구, no.64, pp.57 - 69
Publisher
한국상품문화디자인학회
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Yi, Chull Young
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Brand Attitude
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Branded Content
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Sensation-Seeking Tendency
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TV commercial
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TV광고
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감각추구성향
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2021
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Korean
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상품문화디자인학연구
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