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이슈광고 소구유형에 따른 광고태도 및 브랜드태도의 차이에 대한 연구: 이슈관여도와 제품관여도의 조절효과
김나현;
이철영
; 김진희
Article
Issue Date
2019
Citation
기초조형학연구, v.20, no.3, pp.27 - 36
Publisher
한국기초조형학회
1
Discover
Author
Yi, Chull Young
1
Subject
Issue ad appeal type
1
Product Involvement
1
이슈관여도
1
이슈광고 소구유형
1
제품관여도
1
Date Issued
2019
1
Type
Article
1
Language
Korean
1
Journal
기초조형학연구
1
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