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이슈광고 소구유형에 따른 광고태도 및 브랜드태도의 차이에 대한 연구: 이슈관여도와 제품관여도의 조절효과
김나현;
이철영
; 김진희
Article
Issue Date
2019
Citation
기초조형학연구, v.20, no.3, pp.27 - 36
Publisher
한국기초조형학회
인터넷 문맥광고(contextual ad)의 효과에 관한 연구
이경렬;
이철영
; 장성복
Article
Issue Date
2007
Citation
한국방송학보, v.21, no.4, pp.176 - 216
Publisher
한국방송학회
1
Discover
Author
Yi, Chull Young
2
Subject
Banner ad
1
Contents Involvement
1
Contents Matching ad
1
Contextual ad
1
Internet ad
1
Issue ad appeal type
1
Issue involvement
1
관여도
1
문맥광고
1
배너광고
1
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