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병원광고에 대한 일반적 인식과 메시지 소구유형이 병원 광고에 대한 반응에 미치는 영향: 의료 전문가와 소비자 비교를 중심으로
이철영
; 우예순
Article
Issue Date
2015
Citation
한국디자인포럼, no.46, pp.289 - 297
Publisher
한국디자인트렌드학회
1
Discover
Author
Yi, Chull Young
1
Subject
Hospital Advertising
1
Message Appeal
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소구유형
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2015
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Korean
1
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한국디자인포럼
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