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브랜드 스토리 유형이 소비자 태도에 미치는 영향에 있어 자기조절모드의 조절효과에 대한 연구
최승희;
이철영
; 성열홍
Article
Issue Date
2016
Citation
브랜드디자인학연구, v.14, no.4, pp.81 - 94
Publisher
사단법인 한국브랜드디자인학회
1
Discover
Author
Yi, Chull Young
1
Sung, Youl Hong
1
Subject
Brand Story Types
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Consumer’s Attitude
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브랜드 스토리 유형
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소비자 태도
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자기조절모드
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2016
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Korean
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브랜드디자인학연구
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