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Graduate School of Advertising & Public Relations
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미디어 신뢰도와 제3자 보증효과가 기사식 광고에 대한 태도에 미치는 영향
이철영
; 이영삼; 김진희
Article
Issue Date
2015
Citation
조형미디어학, v.18, no.4, pp.293 - 302
Publisher
한국일러스아트학회
1
Discover
Author
Yi, Chull Young
1
Subject
Advertorial
1
media credibility
1
기사식 광고
1
미디어신뢰도
1
제3자 보증효과
1
Date Issued
2015
1
Type
Article
1
Language
Korean
1
Journal
조형미디어학
1
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