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웹툰과 네이티브 광고의 유형별 소비자반응과 설득지식의 조절효과에 대한 연구제안
- Authors
- 이철영
- Issue Date
- 25-May-2019
- Publisher
- 2019 한국기초조형학회
- Citation
- 2019 한국기초조형학회 춘계 국제학술대회 발표논문집, v.2019, no.1, pp.237 - 240
- Journal Title
- 2019 한국기초조형학회 춘계 국제학술대회 발표논문집
- Volume
- 2019
- Number
- 1
- Start Page
- 237
- End Page
- 240
- ISSN
- 2093-4793
- Files in This Item
- There are no files associated with this item.
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Related Researcher
- Yi, Chull Young
- Graduate School of Advertising & Public Relations (Advertising & Public Relation)