드라마 대장금의 경제적 효과에 대한 연구

Abstract

This study is concerned with the estimation of economic effect of the Korean drama, 「Dae Jang Gum」. The economic effects are divided into two categories among which one is the direct impact that 「Dae Jang Gum」 influences on the sales of advertizing, export, merchandising, internet & game, VOD, performing arts and tourism, and the other is macro economic impacts, namely the multiplier impacts by input-output analysis, that the direct sales impacts give related industries again, taking into account of forward and backward linkage of the various industries in the economy. In the estimation of macro economic impacts, 2003 input-output analysis table issued by the Bank of Korea in 2007 is also used. As a result of analysis, the direct impacts are estimated to 46 billion KRW. And the macro economic effects induced by 「Dae Jang Gum」 are estimated as follows: 112 billion KRW as the amount of production inducement, 39 billion KRW as the amount of value-added inducement effect, 9 hundred persons as the employment inducement effect. But this study has the limitation that it does not estimate the qualitative effects such as Korean language, Korean food, diplomacy, national image and indirect impacts such as the increase effects of consumer goods, mobile phone, cosmetics etc.