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디지털 문화에서 TV 방송의 브랜드 아이덴티티 연구 - 시사.교양 프로그램의 사례비교 및 개발을 중심으로 -A Study on Brand Identity of TV Programs in the Digital Culture - Focusing on the comparative research of current issue programs, and development -

Other Titles
A Study on Brand Identity of TV Programs in the Digital Culture - Focusing on the comparative research of current issue programs, and development -
Authors
정봉금장동련
Issue Date
2005
Publisher
한국디자인학회
Keywords
Digital Culture; TV Broadcasting; TV Program; Brand Identity
Citation
디자인학연구, v.18, no.4, pp.53 - 64
Journal Title
디자인학연구
Volume
18
Number
4
Start Page
53
End Page
64
URI
https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/25372
ISSN
1226-8046
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