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선발이점 극복을 위한 후발제품의 마케팅전략에 관한 연구

Authors
전인수김주환
Issue Date
2001
Publisher
한국경영학회
Citation
경영학연구, v.30, no.3, pp.745 - 763
Journal Title
경영학연구
Volume
30
Number
3
Start Page
745
End Page
763
URI
https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/27265
ISSN
1226-1874
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College of Business Administration > Business Administration Major > 1. Journal Articles

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