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선발이점 극복을 위한 후발제품의 마케팅전략에 관한 연구
- Issue Date
- 2001
- Publisher
- 한국경영학회
- Citation
- 경영학연구, v.30, no.3, pp.745 - 763
- Journal Title
- 경영학연구
- Volume
- 30
- Number
- 3
- Start Page
- 745
- End Page
- 763
- ISSN
- 1226-1874
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