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개인의 사회적 정체성향이 광고 제작물에 대한 태도에 미치는 영향 ?대선광고를 중심으로-The Effect of Social Identity on the Attitudes toward the Political Advertising
- Other Titles
- The Effect of Social Identity on the Attitudes toward the Political Advertising
- Authors
- 이철영
- Issue Date
- 25-Nov-2017
- Publisher
- 한국기초조형학회
- Citation
- 2017 한국기초조형학회 추계 국제학술대회 논문집, v.2017, no.1, pp.107 - 108
- Journal Title
- 2017 한국기초조형학회 추계 국제학술대회 논문집
- Volume
- 2017
- Number
- 1
- Start Page
- 107
- End Page
- 108
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Related Researcher
- Yi, Chull Young
- Graduate School of Advertising & Public Relations (Advertising & Public Relation)