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제품유형과 메시지유형에 따른 커뮤니케이션 효과 차이
도가흰;
박범순
Article
Issue Date
2013
Citation
광고연구, no.97, pp.5 - 38
Publisher
한국광고홍보학회
제품관여도와 광고모델에 따른 비교광고 효과 연구
유미원;
박범순
Article
Issue Date
2015
Citation
광고연구, no.104, pp.5 - 47
Publisher
한국광고홍보학회
수용자의 광고태도가 광고회피에 미치는 영향
소현진;
박범순
Article
Issue Date
2008
Citation
광고연구, no.78, pp.115 - 142
Publisher
한국방송광고공사
메시지 측면성과 제품유형에 따른 비교광고 효과 연구
방현진;
박범순
Article
Issue Date
2010
Citation
광고연구, no.87, pp.133 - 158
Publisher
한국광고홍보학회
텔레비전광고에 대한 소비자 인식구조 탐색
소현진;
박범순
Article
Issue Date
2011
Citation
광고연구, no.88, pp.248 - 272
Publisher
한국광고홍보학회
인터랙티브 TV광고의 수용과 효과에 관한 연구
한대희;
박범순
Article
Issue Date
2010
Citation
광고연구, no.85, pp.133 - 156
Publisher
한국광고홍보학회
1
Discover
Subject
광고태도
2
Ad Avoidance
1
advertising
1
Attitude toward Advertising
1
Attitude toward advertising
1
cognitive structure
1
Comparative Advertising
1
Comparative Advertising • Message...
1
Endorser
1
Interactive TV Advertising • Tech...
1
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