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아트광고의 크리에이티브 속성이 광고태도와 브랜드태도에 미치는 영향
박범순
Article
Issue Date
2013
Citation
디지털디자인학연구, v.13, no.1, pp.131 - 139
Publisher
한국디지털디자인학회
광고 크리에이티브 선호에 따른 소비자 인식상 광고 효과
박범순
Article
Issue Date
2011
Citation
디지털디자인학연구, v.11, no.2, pp.1 - 10
Publisher
한국디지털디자인학회
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Subject
Art advertising
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Attitude toward the advertising(Aad)
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Creative attributes
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Preference for creative factors
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Date Issued
2013
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2011
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2
Language
Korean
2
Journal
Journal of Digital Design
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