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수평적 공동광고에 있어서 제품사용기회의 적합성에 따른 광고정보처리전략 유형별 소비자반응
송정미
Article
Issue Date
2013
Citation
한국심리학회지: 소비자·광고, v.14, no.1, pp.225 - 246
Publisher
한국소비자·광고심리학회
광고메시지에 등장하는 추천인에 대한 사회적 거리감이 광고메시지 효과에 미치는 영향
송정미
Article
Issue Date
2019
Citation
한국심리학회지: 소비자·광고, v.20, no.3, pp.343 - 364
Publisher
한국소비자·광고심리학회
사회적 거리에 따른 광고메시지 유형별 효과: 이업종 공동광고를 중심으로
송정미
Article
Issue Date
2019
Citation
한국심리학회지: 소비자·광고, v.20, no.1, pp.85 - 106
Publisher
한국소비자·광고심리학회
1
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Author
Song, JeongMee
3
Subject
abstract message
2
ad attitude
2
concrete message
2
purchase intention
2
구매의도
2
구체적 메시지
2
추상적 메시지
2
ad notice
1
attitude toward the ad
1
bottom-up ad
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Date Issued
2019
2
2013
1
Type
Article
3
Language
Korean
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