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Results 1-10 of 28 (Search time: 0.237 seconds).
Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information
엄남현
Article
Issue Date
2015
Citation
Asian Journal of Communication, v.25, no.3, pp.327 - 347
Publisher
Routledge
Factors Affecting Students’ Satisfaction with Online Learning and Intention to Use Online Learning
엄남현
Article
Issue Date
2022
Citation
한국융합학회논문지, v.13, no.4, pp.203 - 211
Publisher
한국융합학회
모바일 광고 수용에 영향을 미치는 요인들: 젊은 소비자들은 온라인 모바일 광고에 어떻게 반응하는가
엄남현
Article
Issue Date
2019
Citation
한국콘텐츠학회 논문지, v.19, no.5, pp.15 - 23
Publisher
한국콘텐츠학회
Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?
엄남현
Article
Issue Date
2019
Citation
International Journal of Contents, v.15, no.4, pp.44 - 49
Publisher
한국콘텐츠학회
Perspectives from Korean Advertising Practitioners: How Unmet Expectations Impact Turnover Intention
김미경
;
엄남현
Article
Issue Date
2018
Citation
광고연구, v. , no.119, pp.185 - 211
Publisher
한국광고홍보학회
Does gay-themed advertising haunt your brand?
엄남현
Article
Issue Date
2015
Citation
International Journal of Advertising, v.33, no.4, pp.811 - 832
Publisher
Routledge
System Quality, Interface Quality, Perceived Virtual Presence, and Perceived Social Presence as Predictors of Satisfaction and Intention to Replay in VR Games
엄남현
;
이기영
; 고윤전
Article
Issue Date
2019
Citation
미디어 경제와 문화, v.17, no.4, pp.53 - 72
펨버타이징 광고 태도의 선행요인 및 결과 연구
엄남현
Article
Issue Date
2021
Citation
한국콘텐츠학회 논문지, v.21, no.1, pp.66 - 74
Publisher
한국콘텐츠학회
EFFECTIVENESS OF CELEBRITY ENDORSEMENT OF POLITICAL CANDIDATES
엄남현
Article
Issue Date
2018
Citation
SOCIAL BEHAVIOR AND PERSONALITY, v.46, no.10, pp.1585 - 1596
Publisher
SOC PERSONALITY RES INC
복수 유명인 옹호광고 효과에 영향을 미치는 요인들 연구
엄남현
Article
Issue Date
2020
Citation
한국콘텐츠학회 논문지, v.20, no.5, pp.271 - 280
Publisher
한국콘텐츠학회
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Um, Nam Hyun
27
Kim, Mikyoung
3
Lee, Ki Young
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Cannes Lions
2
Congruence
2
Purchase Intention
2
Social Presence
2
Virtual Presence
2
Virtual Reality
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VR Game
2
구매의도
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advertising
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Advertising Literacy
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2023
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Type
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28
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International Journal of Contents
5
한국콘텐츠학회 논문지
4
광고연구
3
Journal of Marketing Communications
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Journal of Promotion Management
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광고PR실학연구
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2019 Global Fashion Management Co...
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Asian Journal of Communication
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