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소셜미디어 네이티브 광고에 영향을미치는 MZ세대의 소셜미디어이용동기와 개인적 특성, 제품 유형의역할 탐색
김미경
;
김중인
;
이은선
Article
Issue Date
2021
Citation
광고연구, no.129, pp.279 - 300
Publisher
한국광고홍보학회
잡지 광고에서 순간적으로 노출된 주요시각적 요소들이 감정에 미치는 영향: 레이아웃 유형, 소구 유형, 제품 유형을 중심으로
홍아주;
이은선
Article
Issue Date
2015
Citation
광고연구, no.104, pp.79 - 108
Publisher
한국광고홍보학회
페이스북에서 브랜드 애착과 매체 몰입도에 따른 이용자의 태도변화 연구 - 하이더의 균형이론을 중심으로
최민혁;
이은선
Article
Issue Date
2013
Citation
광고연구, no.97, pp.122 - 156
Publisher
한국광고홍보학회
1
Discover
Author
Kim, Joong In
1
Kim, Mikyoung
1
Subject
advertising appeal
1
advertising effect
1
advertising layout
1
Brand Attachment
1
Brand Attitude
1
Facebook
1
Facebook Brand FanPage
1
Media Attitude
1
Media Engagement
1
Momentary exposure
1
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Date Issued
2021
1
2015
1
2013
1
Type
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3
Language
Korean
3
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