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브랜드선호도에 따른 광고모델과 자기개념의 일치성: 아파트브랜드를 대상으로
송정미
Article
Issue Date
2008
Citation
한국심리학회지: 소비자·광고, v.9, no.1, pp.25 - 44
Publisher
한국소비자·광고심리학회
광고표현과 자기개념의 일치효과에 관한 연구 : 남성 정장 브랜드 광고의 경우
송정미
Article
Issue Date
2007
Citation
한국광고홍보학보, v.9, no.1, pp.166 - 189
Publisher
한국광고홍보학회
소비자의 자기개념에 따른 패션브랜드 선호에 관한 연구
송정미
Article
Issue Date
2003
Citation
한국심리학회지: 소비자·광고, v.4, no.1, pp.41 - 57
Publisher
한국소비자·광고심리학회
1
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Author
Song, JeongMee
3
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actual self concept
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이상적 자기개념
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현실적 자기개념
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brand preference
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ad creative
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ad image
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ad model image
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ad preference
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brand image
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consumer behavior
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