Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
소비자의 자기개념에 따른 패션브랜드 선호에 관한 연구An Experimental Study on the Influence of Self-Concept on The Preference of Fashion Brand
- Other Titles
- An Experimental Study on the Influence of Self-Concept on The Preference of Fashion Brand
- Authors
- 송정미
- Issue Date
- 2003
- Publisher
- 한국소비자·광고심리학회
- Keywords
- 브랜드선호; 브랜드이미지; 소비자행동; 현실적 자기개념; 이상적 자기개념; brand preference; brand image; consumer behavior; actual self concept; ideal self concept; brand preference; brand image; consumer behavior; actual self concept; ideal self concept
- Citation
- 한국심리학회지: 소비자·광고, v.4, no.1, pp.41 - 57
- Journal Title
- 한국심리학회지: 소비자·광고
- Volume
- 4
- Number
- 1
- Start Page
- 41
- End Page
- 57
- ISSN
- 1229-8778
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Song, JeongMee
- Advertising & Public Relations (Advertising & Public Relations)