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조직구성원의 신제품 수용의도에 미치는 영향요인에 관한 연구
김혜경;
이승희
; 김종호; 이웅희
Article
Issue Date
2009
Citation
마케팅관리연구, v.14, no.2, pp.1 - 16
Publisher
한국마케팅관리학회
신규브랜드의 광고메시지 프레이밍에 대한 소비자의 태도: 설득지식의 활성화 & 조절초점의 일치성
김귀곤; 전승우; 김종호
Article
Issue Date
2011
Citation
마케팅관리연구, v.16, no.1, pp 43 - 61
Publisher
한국마케팅관리학회
1
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Author
Lee, Seung Hee
1
김귀곤
1
김혜경
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이웅희
1
전승우
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Subject
advertisement message framing
1
brand attitude
1
persuasion knowledge activation
1
prevention focus
1
promotion focus
1
regulatory focus
1
regulatory focus consistency
1
광고메시지 프레이밍
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기술수용모델
1
브랜드 태도
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