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Fun & Viral 마케팅을 통한 마케팅 커뮤니케이션 : 비락식혜 사례를 중심으로
- Authors
- 최재원
- Issue Date
- Feb-2015
- Publisher
- 한국마케팅연구원
- Keywords
- 마케팅커뮤니케이션; 비락; 유머광고
- Citation
- 마케팅, v.49, no.2, pp.18 - 26
- Journal Title
- 마케팅
- Volume
- 49
- Number
- 2
- Start Page
- 18
- End Page
- 26
- ISSN
- 1227-5204
- Files in This Item
- There are no files associated with this item.
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Related Researcher
- Choi, Jae won
- College of Global Business (Department of Business Administration)