축제 서비스품질이 목적지 이미지와 방문객 만족 및 충성도에 미치는 영향The Effects of Festival Service Quality on Destination Image, Visitor Satisfaction and Loyalty
- Other Titles
- The Effects of Festival Service Quality on Destination Image, Visitor Satisfaction and Loyalty
- Authors
- 천덕희; 임소영; 정병웅
- Issue Date
- Feb-2023
- Publisher
- 한국호텔리조트학회
- Keywords
- Festival Service Quality; Destination Image; Visitor Satisfaction; Loyalty
- Citation
- 호텔리조트연구, v.22, no.1, pp 201 - 218
- Pages
- 18
- Journal Title
- 호텔리조트연구
- Volume
- 22
- Number
- 1
- Start Page
- 201
- End Page
- 218
- URI
- https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/22321
- ISSN
- 1598-7760
- Abstract
- This study aimed to empirically study the effect of festival service quality on destination image and visitor satisfaction and loyalty. A survey was conducted on visitors to the Danyang Ondal Cultural Festival in 2022, and as a result of factor analysis, the festival service quality consisted of food and shopping, convenience facility-linked tourism, publicity and information, and programs, and destination image and visitor satisfaction and loyalty, respectively. classified as single-dimensional. As a result of the regression analysis, it was verified that tourism factors associated with programs and convenience facilities had a significant effect on the destination image and visitor satisfaction, while food, shopping, publicity and guidance factors did not have a significant effect. It was found that destination image had a significant effect on visitor satisfaction and loyalty, and visitor satisfaction also had a significant effect on loyalty. In the end, the study found that festival service quality instills a positive image and increases visitor satisfaction, increasing revisit and recommendation intention.
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Collections - College of Global Business > Department of Tourism Management > 1. Journal Articles
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