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멀티소싱을 위한 공급사슬의 최적 구매비율 결정에 관한 연구Sourcing Ratios Determination for Multi-Sourcing in a Supply Chain
- Other Titles
- Sourcing Ratios Determination for Multi-Sourcing in a Supply Chain
- Authors
- 추봉성
- Issue Date
- 2020
- Publisher
- 한국유통경영학회
- Keywords
- Expected Profit; Genetic Algorithm; Multi-Sourcing; Optimization; Supply Chain Management
- Citation
- 유통경영학회지, v.23, no.5, pp.51 - 61
- Journal Title
- 유통경영학회지
- Volume
- 23
- Number
- 5
- Start Page
- 51
- End Page
- 61
- ISSN
- 2384-0137
- Abstract
- Conclusions: The findings suggest that interactivity and relationship quality can increase consumers’ purchase intention through perceived social presence and flow. Also, the findings of the study show that perceived social support can enhance the positive effects of interactivity and relationship quality via social presence and flow in social commerce using live streaming.
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Related Researcher
- Chu, Bong Sung
- College of Global Business (Department of International Trade and Commerce)