서울 도시 관광 선택속성이 전반적 만족도에 미치는 대칭 및 비대칭 영향 분석: 방한 경험이 있는 중국 현지인을 중심으로

Abstract

This study was conducted to compare the symmetric and asymmetric relationships between satisfaction factors of selection attributes and overall satisfaction of Chinese tourists for urban Seoul tourism. Surveying 300 Chinese locals who have visited Seoul in the last two years, the study found the following results. First, five factors(infrastructure, tourism attractions, transportation & accommodation, road & amenities, and shopping & food) were derived from 20 selection attributes. Second, in the symmetric effect relationship between satisfaction factors and overall satisfaction, four factors excluding road and amenities showed a positive effect on overall satisfaction. Finally, three factors(infrastructure, tourism attractions, and shopping & food) were classified as performance factors in the asymmetric effect relationship analysis using the three-factors model of customer satisfaction. No basic and excitement factors were shown. Based on the results of two approaches, the study discussed the academic and practical implications and future research.