Social Networks and Individual Creativity: The Role of Individual Differences

Abstract

This article addresses the theoretical limitations of social network theory as it applies to individual creativity. Social network theory implicitly assumes that social interactions influence creativity identically for all individuals in all circumstances. We argue that the extent to which individuals take advantage of their social ties may vary depending on individual characteristics, based on the componential model and the investment theory of creativity. Building on an interactional approach, this article explores the role of individual differences in the relationship between social networks and individual creativity and proposes that weak ties enhance creativity when information recipients are highly open to experience, have more domain knowledge, have an innovative style, and are intrinsically motivated. This article contributes to the current debate on the relationship between social networks and individual creativity by rationalizing the conditions under which weak ties enhance individual creativity. Implications for business managers and suggestions for future research are also discussed.