사회적 네트워크와 자아효능감이 기업가적 의도를 매개로 창업활동에 미치는 영향

Abstract

The creation of new job is considered as the national purpose recently. As this phenomenon regarded, this study is purposed to explore what factors influence on entrepreneurial intentions. To promote the empirical analysis, domestic nascent entrepreneurs who succeed entrepreneurship are selected, and 208 survey responses are collected. For test hypothesis, multiple regression analysis and mediated regression analysis are used. The results of an empirical analysis are as follow. First, the strong ties more influence on entrepreneurial intentions while the week ties which are based on business knowledge, information, and technology more positively affect on entrepreneurial activities. Second, self-efficacy more positively affects on entrepreneurial intentions than entrepreneurial activities. Third, entrepreneurial intentions significantly affect on entrepreneurial activities. This paper also analyzes the mediated effect between entrepreneurial intentions and variables. The result indicates that social network of strong ties and week ties have the perfect mediation effect among variables. Finally, entrepreneurial intentions have the partial mediation effect between self-efficacy and entrepreneurial activities. As results show, self-efficacy which is the significant variable for task performance has the most impact on entrepreneurial activities.The results suggest that entrepreneurs receive information and knowledge about entrepreneurship through the strong ties based on family, relatives, and friends since they have lack of capitals during start-up period. Moreover, various social networks should be established so that potential entrepreneurs can recognize the need of economic and technological support of entrepreneurship. It enhances entrepreneurial intentions and provides direction how to start-up business. It is suggested that future entrepreneurs and potential entrepreneurs can be selected as sample and analyze gender so that it can achieve meaningful finding.