Revisiting the concept of a societal orientation: Conceptualization and delineation
DC Field | Value | Language |
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dc.contributor.author | Kang, Gi-Du | - |
dc.contributor.author | James, Jeffrey | - |
dc.date.available | 2018-05-10T16:36:25Z | - |
dc.date.created | 2018-04-17 | - |
dc.date.issued | 2007-07 | - |
dc.identifier.issn | 0167-4544 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/17791 | - |
dc.description.abstract | Marketers have traditionally evaluated products and practices on the basis of whether something could be sold. It is also important to evaluate products and practices from a societal perspective, "Should a product be sold?" The first idea reflects a managerial orientation and what must be done to sell a product; the second idea reflects a societal orientation and the impact of selling a product. In relation to the second idea, the societal marketing concept was introduced in 1972. There has been little advancement in our understanding of a societal orientation since that time. The current study presents a conceptualization of a societal orientation based on a review of literature and qualitative interviews. The construct was conceptualized as "attention to the long-term well-being of individuals and society at large by enhancing positive impacts from and reducing negative effects associated with production and consumption of a product." Five domains comprising a societal orientation are proposed: physical consequences, psychological well-being, social relationships, economic contribution, and environmental consciousness. | - |
dc.publisher | SPRINGER | - |
dc.relation.isPartOf | JOURNAL OF BUSINESS ETHICS | - |
dc.subject | CORPORATE SOCIAL-RESPONSIBILITY | - |
dc.subject | PERCEIVED RISK | - |
dc.subject | MARKETING STRATEGY | - |
dc.subject | BRAND EQUITY | - |
dc.subject | ETHICS | - |
dc.subject | CONSUMER | - |
dc.subject | PERFORMANCE | - |
dc.subject | BEHAVIOR | - |
dc.subject | QUALITY | - |
dc.subject | ENVIRONMENTALISM | - |
dc.title | Revisiting the concept of a societal orientation: Conceptualization and delineation | - |
dc.type | Article | - |
dc.identifier.doi | 10.1007/s10551-006-9208-0 | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | JOURNAL OF BUSINESS ETHICS, v.73, no.3, pp.301 - 318 | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000246755400005 | - |
dc.identifier.scopusid | 2-s2.0-34249013737 | - |
dc.citation.endPage | 318 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 301 | - |
dc.citation.title | JOURNAL OF BUSINESS ETHICS | - |
dc.citation.volume | 73 | - |
dc.contributor.affiliatedAuthor | Kang, Gi-Du | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | business ethics | - |
dc.subject.keywordAuthor | quality of life | - |
dc.subject.keywordAuthor | social responsibility | - |
dc.subject.keywordAuthor | societal orientation | - |
dc.subject.keywordAuthor | societal marketing | - |
dc.subject.keywordAuthor | corporate citizenship | - |
dc.subject.keywordPlus | CORPORATE SOCIAL-RESPONSIBILITY | - |
dc.subject.keywordPlus | PERCEIVED RISK | - |
dc.subject.keywordPlus | MARKETING STRATEGY | - |
dc.subject.keywordPlus | BRAND EQUITY | - |
dc.subject.keywordPlus | ETHICS | - |
dc.subject.keywordPlus | CONSUMER | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | ENVIRONMENTALISM | - |
dc.description.journalRegisteredClass | scopus | - |
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