쇼핑사이트의 상호작용성 제고방안에 관한 연구: 기업-소비자간 상호작용을 중심으로

Abstract

Building Interactivity into Internet Shopping SitesSong, Chang-Seok*Shin, Jong-Chil**This paper re-examines the concepts of interactivity in human-human and human-machine communication settings, which are closely related with buyer-seller interactions in Internet shopping sites. Contrary to recent critics about definitions of interactivity we suggest that both human-interactivity and machine-interactivity are useful concepts in explaining various interactions and deriving strategies of interactivity building in shopping sites. We propose number of inputs, response time, control, personalization, and participation as sub-dimensions of interactivity and discuss about strategies in each dimensions.攀 * Assistant Professor, Soongsil University