Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
쇼핑사이트의 상호작용성 제고방안에 관한 연구: 기업-소비자간 상호작용을 중심으로Building Interactivity into Internet Shopping Sites
- Other Titles
- Building Interactivity into Internet Shopping Sites
- Issue Date
- Nov-2003
- Publisher
- 대한경영학회
- Keywords
- Internet Shopping Sites; Interaction; Internet Shopping Sites; Interaction
- Citation
- 대한경영학회지, v.16, no.6, pp.6 - 1734
- Journal Title
- 대한경영학회지
- Volume
- 16
- Number
- 6
- Start Page
- 6
- End Page
- 1734
- ISSN
- 1226-2234
- Abstract
- Building Interactivity into Internet Shopping SitesSong, Chang-Seok*Shin, Jong-Chil**This paper re-examines the concepts of interactivity in human-human and human-machine communication settings, which are closely related with buyer-seller interactions in Internet shopping sites. Contrary to recent critics about definitions of interactivity we suggest that both human-interactivity and machine-interactivity are useful concepts in explaining various interactions and deriving strategies of interactivity building in shopping sites. We propose number of inputs, response time, control, personalization, and participation as sub-dimensions of interactivity and discuss about strategies in each dimensions.攀 * Assistant Professor, Soongsil University
- Files in This Item
- Go to Link
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Song, Chang Seok
- College of Business Administration (School of Business Administration)