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방송광고 미디어렙의 도입에 관한 연구A study on the introduction of broadcating media repesentatives system in Korea
- Other Titles
- A study on the introduction of broadcating media repesentatives system in Korea
- Authors
- 김민기
- Issue Date
- Mar-2003
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.14, no.1, pp.281 - 307
- Journal Title
- 광고학연구
- Volume
- 14
- Number
- 1
- Start Page
- 281
- End Page
- 307
- ISSN
- 1225-0554
- Files in This Item
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