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중소기업의 신제품 구매의도에 대한 신제품 유형과 대기업 진입 여부의 영향
- Authors
- 최자영
- Issue Date
- Nov-2016
- Publisher
- 한국경영교육학회
- Citation
- 2016년도 추계국제학술대회, pp.315 - 326
- Conference Name
- 2016년도 추계국제학술대회
- Place
- KO
숭실대학교 한경직기념관, 미래관
- Conference Date
- 2016-11
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Related Researcher
- Choi, Ja young
- College of Business Administration (Department of Entrepreneurship & Small Business)