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HOW TRUST IN SOCIAL FRANCHISING SYSTEMN AND FRANCHISOR WOULD INFLUENCE FRANCHISEES' INTENTION TO REMAIN IN FRANCHISE CONTRACT
- Authors
- 곽원준
- Issue Date
- Jul-2016
- Publisher
- korea CEO association & korea mongolia economics & business associatio
- Citation
- 2016 summer international joint conference: the entry strategy into the east-european market of kore
- Conference Name
- 2016 summer international joint conference: the entry strategy into the east-european market of kore
- Place
- KO
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Related Researcher
- Kwak, Won Jun
- College of Business Administration (School of Business Administration)