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TOP MANAGEMENT RISK-TAKING, STRATEGIC ORIENTATION AND NEW PRODUCT PERFORMANCE
- Authors
- 유재원
- Issue Date
- Mar-2013
- Publisher
- Association of Collegiate Marketing Educators
- Citation
- Annual Meeting of the Association of Collegiate Marketing Educators, pp.77 - 77
- Conference Name
- Annual Meeting of the Association of Collegiate Marketing Educators
- Place
- US
Albuquerque, New Mexico, USA
- Conference Date
- 2013-03
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Related Researcher
- Yoo, Jae won
- College of Business Administration (Department of Entrepreneurship & Small Business)