Important factors that affect vietnamese consumers’ green purchasing behavior
- Authors
- Tong, G.-T.; Kang, G.-D.
- Issue Date
- May-2019
- Publisher
- Blue Eyes Intelligence Engineering and Sciences Publication
- Keywords
- Consumer behavior; Environment concern; Environmental behavior; Green marketing; Social responsibility
- Citation
- International Journal of Innovative Technology and Exploring Engineering, v.8, no.7C2, pp.474 - 478
- Journal Title
- International Journal of Innovative Technology and Exploring Engineering
- Volume
- 8
- Number
- 7C2
- Start Page
- 474
- End Page
- 478
- URI
- http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/35046
- ISSN
- 2278-3075
- Abstract
- In the modern era of marketing, green marketing becomes the new strategy for companies and marketers to change customer purchasing behavior, becomes important because its both active and positive sides. So that, the drive of this research is to recognize important factors that affect Vietnamese consumers’ green purchasing behaviour. The results suggest that defendants have a high optimistic approach about green products and are prepared to buy green products more frequently but as for as the effectiveness of green marketing tools are concerned. This research functions as a innovator study to recognize significant aspects in affecting consumers’ green purchasing behaviour in the Viet Nam situation. It offers applied advices to international green marketers forecasting to aim the Southeast Asian markets. © Blue Eyes Intelligence Engineering & Sciences Publication.
- Files in This Item
-
Go to Link
- Appears in
Collections - College of Business Administration > School of Business Administration > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/35046)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.