The Psychological Consequences of Envying Influencers on Instagram
- Authors
- Lee, Jung Ah; Lee, So Young; Ryoo, Yuhosua; Kim, WooJin; Sung, Yongjun
- Issue Date
- Nov-2022
- Publisher
- MARY ANN LIEBERT, INC
- Keywords
- Instagram; social media influencers; envy; inspiration; self-esteem; well-being
- Citation
- CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, v.25, no.11, pp.703 - 708
- Journal Title
- CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
- Volume
- 25
- Number
- 11
- Start Page
- 703
- End Page
- 708
- URI
- https://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/44432
- DOI
- 10.1089/cyber.2022.0001
- ISSN
- 2152-2715
- Abstract
- This study examines how being envious toward social media influencers (SMIs) relates to users' affective well-being. An online survey was conducted in which 305 U.S. participants viewed to 20 posts of an SMI and subsequently measured their affective well-being, envy, and inspiration toward the SMI, and self-esteem levels. The results revealed a direct negative relationship between envy and affective well-being, but a positive indirect effect through inspiration. Furthermore, individuals' self-esteem moderates the relationship such that the positive relationship between envy and affective well-being through inspiration is stronger among those with high levels of self-esteem. Moreover, inspiration varies between different influencer categories, that is, participants who viewed fitness influencers reported the greatest amount of inspiration, followed by fashion, beauty, and entertainment influencers.
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