MZ세대와 X세대의 과시적 소비 성향의 차이가 댄스스포츠 참여자의 인식과 자아존중감에 미치는 영향

Abstract

The effect of the difference in conspicuous consumption between Generation MZ and Generation X(hereinafter referred to as MZ & X) on the recognition and self-esteem of DanceSport participants. For the purpose to provide basic data for activation of DanceSport participation, this study examined the differences in conspicuous consumption, recognition, and self-esteem of DanceSport participants between MZ and X, and identified the effect of the conspicuous consumption on recognition and self-esteem. To achieve the purpose, this study used purposeful sampling for DanceSport participants living in the metropolitan area in which 120 participants of MZ and 128 participants of X, a total of 248 participants was used for analysis. To analyze the collected data, SPSS 25.0 for Windows was used to analyze the data. Descriptive, reliability, frequency, exploratory factor, Scheffe, correlation, independent samples t-test and multiple regression analysis, were used for statistical methods. Results obtained from this research are as follows. First, as a result of examining the difference in conspicuous consumption between MZ and X of DanceSport participants, the average value of X group was higher than that of MZ group in all sub-factors, and there was a statistically significant difference in part. Second, as a result of verifying the difference in perception between MZ and X, MZ group had higher average values than X group in the remaining sub-factors except for the result of value recognition, and a statistically significant difference was partially shown. As a result of the difference in self-esteem between MZ and X, MZ group had a higher average value than X group, and there was no statistically significant difference. Third, as a result of examining the effect of conspicuous consumption of MZ on recognition and self-esteem, among the sub-factors of conspicuous consumption toward others and social status expression showed a positive effect on cognition and self-esteem. Fourth, as a result of the influence of the conspicuous consumption of X on recognition and self-esteem, among the sub-factors of the conspicuous consumption toward others and social status expression showed a positive effect on recognition and self-esteem.