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TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구
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박은아;
박창희
; 박현수; 이호배
Article
Issue Date
2003
Citation
광고학연구, v.14, no.4, pp.123 - 147
Publisher
한국광고학회
1
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Author
PARK, CHANG HEE
1
박은아
1
박현수
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Date Issued
2003
1
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Article
1
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Korean
1
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광고학연구
1
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