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언론보도 어조와 관여 유형이 공중인식 변화에 미치는 영향
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최은비;
김효숙
Article
Issue Date
2011
Citation
홍보학연구, v.15, no.1, pp.135 - 168
Publisher
한국PR학회
1
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Author
KIM, HYO SOOK
1
Subject
involvement types
1
negative publicity
1
publicity tones
1
publics’ perceptions
1
공중인식
1
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1
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Date Issued
2011
1
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Korean
1
Journal
홍보학연구
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