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가맹본부 정보의 Signaling 효과에 관한 탐색적 연구: 가맹점 예비 창업자를 중심으로
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박경원;
박주영
; 유연우
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Issue Date
2011
Citation
유통경영학회지, v.14, no.4, pp.103 - 128
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한국유통경영학회
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brand familiarity
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