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쇼핑성향과 상품특성에 따른 로하스 상품 소비에 관한 연구
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박경원;
박주영
; 유연우
Article
Issue Date
2011
Citation
한국콘텐츠학회 논문지, v.11, no.12, pp.856 - 869
Publisher
한국콘텐츠학회
로하스 소비의식이 로하스 상품소비에 미치는 영향: 쾌락․득실․규범목표를 매개로
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박주영
; 노기배; 홍석기
Article
Issue Date
2011
Citation
대한경영학회지, v.24, no.4, pp.1879 - 1894
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대한경영학회
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