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모 브랜드의 제품유형 및 관여유형이 일치?불일치 확장브랜드 평가에 미치는 영향
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Issue Date
2005
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Journal of Global Scholars of Marketing Science(마케팅과학연구), v.15, no.3, pp.67 - 92
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한국마케팅과학회
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