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이동통신사 전환행동에 영향을 미치는 요인- 정보탐색과 판매촉진지향성의 조절효과 -
최인혁; 장미애;
박주영
Article
Issue Date
2007
Citation
마케팅관리연구, v.12, no.1, pp.35 - 53
Publisher
한국마케팅관리학회
모 브랜드의 제품유형 및 관여유형이 일치?불일치 확장브랜드 평가에 미치는 영향
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최인혁;
박주영
; 김기석
Article
Issue Date
2005
Citation
Journal of Global Scholars of Marketing Science(마케팅과학연구), v.15, no.3, pp.67 - 92
Publisher
한국마케팅과학회
IT 기업 시장지향성에 따른 프랜차이즈 유통의 갈등에 관한 연구 : 전자 제품 판매 프랜차이즈를 중심으로
박경원; 최인혁;
박주영
Article
Issue Date
2010
Citation
기업가정신과 벤처연구, v.13, no.4, pp.109 - 128
Publisher
한국중소기업학회
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