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고객관계관리(CRM) 활동의 관계편익이 브랜드 이미지와 추천의도에 미치는 영향: 차량판매 딜러를 중심으로
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피채희; 이채현;
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2022
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서비스경영학회지, v.23, no.5, pp.53 - 76
Publisher
한국서비스경영학회
Does Big Data Matter to Value Creation?:오라클(Oracle) 솔루션을 중심으로
김용희; 유응준; 강미선;
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2012
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한국IT서비스학회지, v.11, no.3, pp.39 - 48
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한국IT서비스학회
금융기관에서 관계편익이 브랜드충성도에 미치는 구조적 영향
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장정빈; 김신;
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2017
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품질경영학회지, v.45, no.1, pp.39 - 54
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한국품질경영학회
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