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고객관계관리(CRM) 활동의 관계편익이 브랜드 이미지와 추천의도에 미치는 영향: 차량판매 딜러를 중심으로
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피채희; 이채현;
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2022
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서비스경영학회지, v.23, no.5, pp.53 - 76
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한국서비스경영학회
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