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한류 영향력 확대를 위한 소셜미디어 이용과 K-Content 브랜드 파워의 관계 연구: U&G와 COBRAs 기반 플랫폼 비교
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김덕진; 오명석; 이경현;
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2021
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서비스경영학회지, v.22, no.5, pp.78 - 119
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한국서비스경영학회
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