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패션 인플루언서의 속성이 소비자의 구매의도 및 구전의도에 미치는 영향에 관한 연구
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한미숙; 송금숙;
박종우
Article
Issue Date
2023
Citation
서비스경영학회지, v.24, no.1, pp.1 - 25
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한국서비스경영학회
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Park, Jong woo
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customer satisfaction
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purchase intention
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The attributes of fashion influen...
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word of mouth intention
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패션 인플루언서의 속성
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