한국어
LIBRARY
RIMS LOGIN
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business Administration
Department of Accounting
Department of Entrepreneurship & Small Business
Department of Innovation Management
Department of Logistics and Retailing
Department of Storytelling Management (Bachelor of Business)
Department of Venture Management
Department of Welfare and Management
ETC
School of Business Administration
School of Finance
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-3 of 3 (Search time: 0.003 seconds).
공익연계 마케팅(CRM) 메시지 제시 여부가 제품평가에 미치는 영향에 관한 연구: 광고소구유형과 제품유형의 조절효과를 중심으로
Go to Link
최자영
; 최윤식
Article
Issue Date
2011
Citation
소비자학연구, v.22, no.3, pp.115 - 138
Publisher
한국소비자학회
자기조절초점에 따른 공익연계 마케팅(CRM) 광고가 제품태도에 미치는 영향에 관한 연구
Go to Link
최자영
; 최윤식
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.1, pp.1 - 25
Publisher
한국소비자·광고심리학회
소비자 혁신 저항, 사전지식 및 광고유형이 광고태도와 구매의도에 미치는 영향
Go to Link
전홍식
; 부이응옥중
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.1, pp.71 - 99
Publisher
한국소비자·광고심리학회
1
Discover
Author
Choi, Ja young
2
최윤식
2
Cheon, Hongsik John
1
부이응옥중
1
Subject
구매의도
3
advertising appeal
2
attitude
2
공익연계 마케팅(Cause-Related Marketing)
2
광고소구 유형
2
제품 태도
2
attitude toward advertising
1
Cause-Related Marketing(CRM)
1
cause-related marketing(CRM)
1
comparative/non-comparative ad
1
.
next >
Type
Article
3
Language
Korean
3
Journal
한국심리학회지: 소비자·광고
2
소비자학연구
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY
RIMS LOGIN