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Results 1-1 of 1 (Search time: 0.002 seconds).
Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
open access
Roshchupkina, Olga;
Kang, Gi-Du
Article
Issue Date
2023
Citation
Asia Marketing Journal, v.25, no.2, pp.45 - 60
Publisher
Korean Marketing Association
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Roshchupkina, Olga
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Brand attitude
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